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Oliver Buchannon
Zachary Stokes

Issue

💳 Issue #020: The next wave, sales pitch idea and a Chamber of commerce play

Jul 10, 2026

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3 min read

💳 Issue #020: The next wave, sales pitch idea and a Chamber of commerce play

AI agents are buying stuff now, a pitch that kills "I'm happy with my guy," and the laziest local authority play in the game.

Zachary Stokes
Zachary Stokes

Issue

💳 Issue #019: 2026 Fee Increase Report (free), Use video to get more SEO results and portfolio defense

Jul 3, 2026

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3 min read

💳 Issue #019: 2026 Fee Increase Report (free), Use video to get more SEO results and portfolio defense

A free report on 2026 fee increases from processors, an AI agent that defends your portfolio and how to use Video to get more SEO results.

Zachary Stokes
Zachary Stokes

Issue

💳 Issue #018: Build an AI tool that trains your new reps, Make door knocking easier and...

Jun 26, 2026

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5 min read

💳 Issue #018: Build an AI tool that trains your new reps, Make door knocking easier and...

How to build a custom GPT that role-plays sales calls with your new agents (and grades them), and tools you can steal this week.

Zachary Stokes
Zachary Stokes

Issue

💳 Issue #017: Using Claude to do LinkedIn sales outreach, a better strategy for social media and...

Jun 19, 2026

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5 min read

💳 Issue #017: Using Claude to do LinkedIn sales outreach, a better strategy for social media and...

How to put your cold outreach on autopilot, why your audience is all the wrong people, and the digital route that mirrors a real one.

Zachary Stokes
Zachary Stokes

Issue

💳 Issue #015: SEO for processing leads, a door knock opener that prints trust and...

Jun 5, 2026

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5 min read

💳 Issue #015: SEO for processing leads, a door knock opener that prints trust and...

How AI is eating Google search and what to do about it, the free community play that opens every door, and 5 marketing truths from Ogilvy.

Zachary Stokes
Zachary Stokes

Issue

💳 Issue #014: 100 for 40, the brand collab play and...

May 29, 2026

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4 min read

💳 Issue #014: 100 for 40, the brand collab play and...

A violent 40-day sales sprint, how to steal the brand collab trend for payments, and an AI prompt that builds the whole pitch for you.

Zachary Stokes
Zachary Stokes

Issue

💳 Issue #013: The Pitch Opener That Got Me 2 Sales A Day, TikTok Ads For Trades, And A Prompt That...

May 22, 2026

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5 min read

💳 Issue #013: The Pitch Opener That Got Me 2 Sales A Day, TikTok Ads For Trades, And A Prompt That...

The exact door knock opener that printed deals, advertising to service and trades merchants on tiktok and a prompt that'll save you a lot of time and money.

Zachary Stokes
Zachary Stokes

Issue

💳 Issue #012: How Chip closed 2 sales, using local SEO to capture small market leads...

May 15, 2026

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4 min read

💳 Issue #012: How Chip closed 2 sales, using local SEO to capture small market leads...

Chip got his first two deals and how to use a local SEO strategy in small markets to rank in Google search results

Zachary Stokes
Zachary Stokes

Issue

💳 Issue #011: The AI Agents I'm Running In Payments

May 8, 2026

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5 min read

💳 Issue #011: The AI Agents I'm Running In Payments

The tasks and leverage I have Chip (the first AI Agent For Payments agents and ISOs) running for me daily/weekly.

Zachary Stokes
Zachary Stokes

Issue

💳 Issue #010: Dominating your local area, Door knock sales tactic and return on Cake spend?

May 1, 2026

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6 min read

💳 Issue #010: Dominating your local area, Door knock sales tactic and return on Cake spend?

A local distribution play meant to build local authority/leads, the closing move that closed deals for 20+ reps on first knock and cold caking?

Zachary Stokes
Zachary Stokes

Issue

💳 Issue #009: Automate recruiting, Chip chrome extensions, a door knocking sales tactic...

Apr 24, 2026

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5 min read

💳 Issue #009: Automate recruiting, Chip chrome extensions, a door knocking sales tactic...

How to automate your recruiting pipeline, Chip lead gen tools go live, turn Visa's Level 2 sunset into cold outreach gold, and...

Zachary Stokes
Zachary Stokes

Issue

💳 Issue #008: Using AI Agents to grow a payments brand, how to get bookkeepers as partners and...

Apr 17, 2026

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6 min read

💳 Issue #008: Using AI Agents to grow a payments brand, how to get bookkeepers as partners and...

The AI agents helping grow my payments business, give bookkeepers a reason to speak with you and generating a month of content from one video.

Zachary Stokes
Zachary Stokes

Issue

💳 Issue #007: Finding more targeted prospects, Payments lead generation using songs?...

Apr 10, 2026

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10 min read

💳 Issue #007: Finding more targeted prospects, Payments lead generation using songs?...

A free tool that shows you every business using Square, Stripe, or Shopify. Plus: the weirdest cold outreach hack I use.

Zachary Stokes
Zachary Stokes

Issue

💳 Issue #006: Direct Mail Lead Gen, Collabs strategy,  and 50 AI Prompts

Apr 3, 2026

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10 min read

💳 Issue #006: Direct Mail Lead Gen, Collabs strategy, and 50 AI Prompts

Direct mail is boring and from 1982, or is it? I do it a little differently. Let's dive in.

Zachary Stokes
Zachary Stokes
💳 Issue #005: Client Referral Armies, Chip sits down with Adam Niec, AI Agent Swarms and...

Mar 27, 2026

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11 min read

💳 Issue #005: Client Referral Armies, Chip sits down with Adam Niec, AI Agent Swarms and...

The Outerchange is growing rapidly so we're going to drop even more value

Zachary Stokes
Zachary Stokes
💳 Issue #004: Turning AI into an employee, setting up AI for payments success...

Mar 20, 2026

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9 min read

💳 Issue #004: Turning AI into an employee, setting up AI for payments success...

The structure you should have to get better outputs from your AI platforms

Zachary Stokes
Zachary Stokes

Issue

💳 Issue #003: Buying Facebook Groups, AI tools for agents and...

Mar 13, 2026

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7 min read

💳 Issue #003: Buying Facebook Groups, AI tools for agents and...

Facebook groups that you own could quickly become one of your biggest lead channels

Zachary Stokes
Zachary Stokes

Issue

💳 Issue #002: Digital Door Knocking Morning Routine, Voice Note Lead Gen Tactic and ...

Mar 6, 2026

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10 min read

💳 Issue #002: Digital Door Knocking Morning Routine, Voice Note Lead Gen Tactic and ...

Creative ways to generate more leads using digital door knocking, voice notes and...

Zachary Stokes
Zachary Stokes

Issue

💳 Issue #001: Automating door knock followups, Lead gen tactic, and a Free AI...

Feb 27, 2026

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10 min read

💳 Issue #001: Automating door knock followups, Lead gen tactic, and a Free AI...

Automation behind your door knocks, a case study GPT, QR plays, and more.

Zachary Stokes
Zachary Stokes

The Outerchange

A 5 minute weekly newsletter that delivers marketing, lead generation, AI and sales tactics for modern payment processing agents and ISOs.

Sent every Friday for free.

© 2026 Outerchange is a weekly newsletter initiative by WIngman Agency Inc.
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